Thanks to Bill Gates the invention of the internet has been a key element for journalists and the journalism industry. Journalists are now able to report and share their stories in real time and build a name for their selves. 5 media outlets that I think are very useful for journalists are; Facebook and Twitter, Blogs, Photoblogs, Audio, and Video. You don’t have to have to be journalism major to use the multi-media outlets that are available on the internet. Anyone can create stories and post them on the web for the consumers’ consumption.
1- Facebook and Twitter- Having a Facebook and Twitter account is ideal for updating people quickly and efficiently on news, events and trending topics. For those who have a busy schedule this is a way for them to stay caught up on the latest stories. Facebook and Twitter updates are short, sweet and to the point, just what the viewers’ need. Twitter allows the journalist to give real time updates, normally beating news stations on the latest breaking news. Many news stations have created Facebook and Twitter accounts to keep their views updated as well. For news stations this is ideal because we all know the news only comes on at dedicated times in the morning, afternoon and evening, so this is a way to release news all day long.
· Here is an article that I found to be helpful, http://mashable.com/2011/07/18/facebook-marketing-journalists/ . In this article it gives journalist helpful hints on how to craft post, and when to post things. I learned from this article that Facebook has launched “Journalist Pages” to help their brands!
2- Blogging- Blog stands for “web log”, and is created for share something, which is perfect for a journalist. Think about how journalists reach out to the public, before the internet and blogs, only the best of the best were selected to publish their work onto paper. Now, the aspiring journalist is able to create their own blog to share their information. Blog forums are not limited to anything; someone can create a blog for whatever they wish. Blogging is like a personal, but public, journal.
· In order for a journalist to have a successful blog, they need to bring their skills to the table when creating the blog. Also, they need to make their objective clear and concise. One important element is they must create their blog to stand out from the others. Read this article and it will help you create a top notch blog!
3- Photoblogs- These are great for Photo Journalists! They allow journalists to broadcast themselves and their pieces of work (photo’s/photo art). Using Photoblogs allows a journalist to connect and network with other individuals with the same interests and passions. Remember however, a photo is worth a thousand words, and photo journalists can produce a photo that can tell a story without even words. Photoblogs are a great way to get new clients and build a brand online! A great thing about this type of blog is they don’t cost anything to create a photoblog so journalists are the ones profiting in the end!
· In this Article, 3 Reasons Why You Should Keep A Photoblog, http://www.mediabistro.com/10000words/3-reasons-why-you-should-keep-a-photojournalism-blog_b1274 ,Chris Dunn tells journalists how they can use photoblogs to help other photo journalists and how they can use their blog to post the photos that might have not made it into a news story. He gives another great idea, which is journalists can use their photoblogs as a rough draft for their portfolios!
4- Audio- Audio Journalism can be used for; news casts, live streams, and online meetings, just to name a few. Journalists are able to record and edit a story using audio and upload them to website such as Pod Bean, to share their information. Many journalists use audio for podcasts as well. A podcast is an online program where reports are recorded and posted. It allows journalists to report live events. One great thing about audio is, if a journalist has a blog, it is very easy to upload and share an audio on their blog. This is ideal for people because they can listen to an audio report on their IPods and MP3 players. I would almost bet that many American’s sit and listen to this type of report while they are workingJ.
· When journalists and reporters use audio reporting’s they need to think of what details and aspects are going to be the most important to their listeners. Many reporters carry an audio recorder when covering stories and the news stations post them on a podcast placed on their website. This article gives the history and benefits for audio reporting’s! Check it out, you will learn a lot! http://www.press.uchicago.edu/Misc/Chicago/431789.html
5- Video- What is video used for? Everything! Video is ideal for broadcast journalists. Recorded video allows journalists to edit their stories and tell their stories how they wish to. Think about news stations, they only have a short amount of time to tell the public about an event. Most of the time they pre-shoot a news story, go back to their story board and edit the video to tell the public what they need to know about the event. Today, You-Tube has been the go to website for finding videos. You-Tube is a great way for journalists to share their videos! Remember, when posting a video to You-Tube, make sure it has a detailed title in order for it to be searchable.
· This article gives you 10 tips for improving video journalism stories. Remember to show and not tell! http://digitaljournalist.org/issue0904/10-tips-for-dramatically-improving-your-videojournalism-stories.html
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